quarta-feira, 21 de março de 2018

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Adorno e o problema dos produtos culturais de massa.

What sort of a pleasure comes together with an awareness, no matter how dim, that things should be better? It is a world, Adorno claims, that gives us only a faint copy of pleasure disguised as the real thing; repetition disguised as escape; a brief respite from labour disguised as a luxury.

[…] Instead of being given time for consideration and interpretation, we are engaged in the very sort of classification and sorting that characterises the world of work we thought we were escaping from.

[…] aesthetic freedom and social freedom are for Adorno deeply interlinked.

[…] For Adorno, a large part of the harm inflicted by popular culture is harm to our ability to act freely and spontaneously. He claims that popular culture, as well as being a source of pleasure, is also a kind of training; it engages us in, and reinforces, certain patterns of thought and self-understanding that harm our ability to live as truly free people.

[…] No space is left for consumers to exhibit ‘imagination and spontaneity’ – rather, they are swept along in a succession of predictable moments, each of which is so easy to digest that they can be ‘alertly consumed even in a state of distraction’. And if, as Adorno believes, in the wider world we are under ever-increasing pressure to conform, to produce, and to pour our energies into our work, this loss of a place where we can think freely, imagine, and consider new possibilities is a deep and harmful loss. Even in our freedom from work, we are not free to truly take the kind of free and spontaneous pleasure that might help us recognise and reject the harmful lack of pleasure we find in our working lives.

Our lack of aesthetic freedom, then, also helps to build an obstacle to the realisation of social freedom. If popular culture puts us to work even in our leisure – if we are nowhere given space to think and experience freely and unpredictably – then we will lose sight of the possibility of a world not completely dominated by work. We will have increasingly less space to consider such a thing; and increasingly less experience of anything different to what work demands. 
Owen Hulatt, Against guilty pleasures: Adorno on the crimes of pop culture

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